Archives for posts with tag: Midtown

Predictions abound for where our country and planet are headed. From fiery prophecies to statistical likelihoods, a myriad of opinions proliferate on the direction we are taking, yet the conclusions are invariably grim. But it doesn’t have to be that way.

The Imagine Atlanta Film Series presents documentaries that inform, entertain, and educate about our world. Beginning Tuesday June 19, the series will kickoff with Surviving Progress, a film that explores how our own intelligence may be contrary to our survival as a species. Tracing development over the course of human history, Surviving Progress discusses some of the limitations of human intelligence, as well as some of the potential solutions to increased scarcity on this planet, through interviews with Stephen Hawking, Jane Goodall, Margaret Atwood, and other notable thinkers, writers, and persons of influence.

The series will continue every two to four weeks, with topics ranging from public housing to dumpster diving.  Currently the other scheduled films are Switch, a documentary about all things related to energy, and In Organic We Trust, an exploration of what ‘organic’ really means.

The films will be screened at the Midtown Arts Cinema, but there are tickets for only 120 people, so get them in advance.

Hope to see you there.

Details:

Imagine Atlanta Film Series

Midtown Arts Cinema

June 19, July 10, July 24.  More dates to come.

$10 in advance, $15 at the door if available.

Like fried chicken?  You’ll love LeRoy’s.

Pub chef sensation and the best lookin’ fried chicken chef we’ve ever seen, Julia LeRoy, teams up with Clay Harper and Mike Nelson (Fellini’s & La Fonda) to introduce a new restaurant concept to Atlanta’s Westside.  LeRoy’s Fried Chicken is take-away-only and is frying up crispy, delicious chicken at the corner of 11th and Howell Mill Road.  Since their location is only 2 blocks from our office, we’re both happy and terrified (it’s beach season after all).

The food is great and so are the people working there.  Friendly, cool, ready to serve.  But, back to the food.  LeRoy’s uses only the best ingredients…we’re talkin’ all-natural chickens from Springer Mountain Farms, y’all…supporting local and also making a tastier meal…we can dig that.

Do they serve anything other than chicken? Yep. Other menu options include: coleslaw, mac ‘n’ cheese, collards, biscuits, and hand-cut fries. Might we suggest trying the mac ‘n’ cheese?  We thought so.  Do keep in mind that they serve up portions large enough to feed a small army of people, so unless you’re coming off of a serious bender, you’ll certainly have leftovers the next day.

And, if you aren’t too full after your LeRoy’s experience take a minute and cruise by some of our listings in the area.  It’s a great part of town and now with amazing chicken to go, why would you not stay?!

So, we’ve spent some time letting people know about what’s “good in the hood”, and about some fun events and activities going on around town, but we haven’t until now given any insight into how we bring cool concepts to great spots. GK|CRE didn’t invent the chicken sandwich, but we are some of the earliest adopters and most active creative thinkers behind the process of “Concept” Marketing for commercial real estate.  Take a read below and see what we mean.

In a time when retail opportunities saturate the market, when few tenants provide the creditworthiness a savvy owner requires, and with expansion moves limited, there exists a great need for creativity. Times have changed, but the simple economics of supply and demand have not. For retail leasing, you must differentiate your property from the competition…that’s where we come in.  GK|CRE’s “Concept” Marketing, a leasing method that focuses on the “idea” to initially attract tenants to a space, creates an emotional bond to the real estate, and results in a connection unattainable through traditional marketing…that, and it makes for more interesting conversation, of course.

Most real estate firms send out the message (mainly to agents) that a property is available through the use of signage, Internet database listings, and cold calling.  We do that too, but we take it a few steps further.  “Concept” Marketing is about ideas, relationships, and enticing the end user to see the value in a space and to their business.

For “Concept” Marketing, the right concept is created, the right networking is utilized, and then the prospective tenant is introduced to the idea in an environment that is comfortable to them.  Kinda like those delightful little samples at Whole Foods, just luring us in to buy an entire wheel of Amsterdam cheese.  We’re happy, the stockholders at WFMI are thrilled, and the men at the cheese market can keep running around in those fun hats.

The beauty of “Concept” Marketing is that even if the idea is not what the tenant ultimately desires, it gets their creative juices flowing and has them thinking about how their version of the idea (retail, restaurant, entertainment, arts, lifestyle, sports etc.) will work.  This exercise is great for the Tenant in helping to further develop ideas.  It also sparks a subconscious connection to the real estate and begins an emotional interest that is significantly stronger than simply driving by a property and seeing a “For Lease” sign.  Or, in our case, an AVAILABLE sign.

We like to call this one "Street cred".

Tenants want to have great new locations and Landlords want to lease space, so at the end of the day, “Concept” Marketing is really good for everyone…including us…especially if it results in a hot new pub in a neighborhood we dig (see our concept rendering for the Dar Bar below)…oh, and call us if we can help you.